Bakuchiol Smoothing Serum

Bakuchiol is a natural retinol alternative, proven to help target the appearance of ageing whilst brightening and smoothing skin without any irritation. 1% Bakuchiol blends with Lactic Acid and Willow Bark to provide gentle exfoliation to help even texture, minimise fine lines and enhance serum absorption, and therefore effectiveness.

Boosted with Hyaluronic Acid, Rosehip Oil and Squalane, this serum then infuses skin with deep hydration for a plump, healthy-looking complexion. Don't just take our word for it – the results speak for themselves! In a 4-week study of 120 people, 98% agreed it didn't cause irritation, and 94% agreed that skin feels and looks smoother.

Best of all, this vegan-friendly serum is suitable for all skin types – even sensitive. It does not cause any sun sensitivity, so can be used in both the morning and evening and is safe to use during pregnancy.

Please be aware product componentry including bottles, caps and pumps may vary.

• Contains 1% Bakuchiol, a natural, retinol alternative
• Proven ingredient supported by trials – backed by science!
• Formulated with 96.4% naturally derived ingredients
• Targets fine lines, wrinkles and uneven skin tone
• Improves elasticity for a smooth, radiant complexion
• Suitable for all skin types
• Gentle enough to be used morning and night
• Vegan-friendly formula
• Always cruelty free
• Made in the UK

Step One - Smooth 1-2 pumps of serum onto cleansed face, neck and décolleté

Step Two - Use morning and evening after cleansing and before moisturiser

Step Three - Can also be used on targeted areas of concern on the body, for example hands and chest

Step Four - Safe to use during pregnancy and whilst breastfeeding

Bakuchiol - a natural Retinol alternative helps to reduce the appearance of fine lines and wrinkles, restore firmness and even skin tone and texture.

Rosehip Oil - rich in vitamins E, C and A (more Vitamin C than an orange or lemon) to encourage cell turnover and boost radiance.

Hyaluronic Acid - deeply hydrates skin cells and defends against moisture loss to leave you with beautiful plump, smooth, youthful looking skin.

White Willow - naturally rich in Salicin, which Salicylic Acid derives from, to help break down dead skin build-up and purify pores, even out skin tone and help smooth the appearance of fine lines.

Lactic Acid - targets uneven skin tone and texture by exfoliating the skin’s surface and eliminating dead skin cells.

All Ingredients
Aqua (Water), Glycerin, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Caprylic/Capric Triglyceride, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Bakuchiol, Sodium Hyaluronate, Panthenol (Provitamin B5), Salix Alba (White Willow) Bark Extract, Lactic Acid, Rosa Canina (Rose) Fruit Oil, Squalane, Polysorbate 60, Phenoxyethanol, Parfum (Fragrance), Hydroxyethylcellulose, Chlorphenesin, Sodium Gluconate, Ethylhexylglycerin, Hexyl Cinnamal, Linalool, Limonene, Citral, Geraniol, Benzyl Salicylate, Citric Acid, Sodium Benzoate, Potassium Sorbate.

Standard 100ml-1000ml bottles:

Minimum 30% PCR packaging. All bottles and disc caps are recyclable. Wash first, leave disc cap on, no need to remove label. Please check your local recycling. Dispose of pump or chrome disc caps separately.

Jars (Body Butters/Moisturisers):

All jars and plain taupe lids are recyclable. Wash first and no need to remove label. Please check your local recycling. Dispose of chrome lids, or lids with botanical flag separately.

Airless packaging – (Serums/Moisturisers)

All white and frosted bottles are recyclable. Please check with your local recycling, and do not recycle if they require to be washed.