You’ve heard of Hygge, but what about…


So, you may have gathered that we love wellbeing, almost as much as we love skincare. We feel it is important to dish out the latest wellbeing trends, so you can reap the benefits too.

Earlier this year we give you the low down on the benefits of the two lifestyle concepts Hygge (Hoo-ga) and Lagom. We’re still big fans of them here at SBC as they encapsulate aspects of life, that we sometimes ignore, forget about or simply don’t have time for. However, since we discovered Hygge and Lagom we have come across some other lifestyle concepts, and being the kind and considerate people we are, we thought we’d share them with you,

So, without further ado let us introduce you to . . .


  1. Wabi-Sabi

No this doesn’t go with your sushi. This lifestyle trend is about fully embracing a way of living that is not only authentic but also simple and close to nature. It focuses on fully personalising your living space with much-loved possessions, which helps it create a sense of peace and serenity and in your life. It encourages you to embrace imperfections and to enjoy the simplicity that life has to offer.

In an age so caught up in social media and the seemingly perfect lives of others, it’s nice to appreciate things (and people) that aren’t perfect – let’s face it, nobody is perfect – and enjoy them for who and what they are. The dream of the perfect life is just that, a dream, it’s rare that anyone can claim that every aspect of their life is perfect, but that’s ok, appreciate life’s complexity.

Turn imperfections into signatures, people often complain about having grey hairs and we always tell people that they’re glitter strands! Embracing the ‘Wabi-Sabi’ perspective doesn’t mean you have to renounce your own personal standards, but it does mean that you can see and care for your present self just as you are.


  1. Ikigai

Coming to you all the way from Japan, this trend centres around living a long, happy and fulfilling life, which we totally support. It is said that your ‘Ikigai’ is at the intersection of what you are good at and love to do. It covers for main elements:

  • What you love (your passion)
  • What the world needs (your mission)
  • What you are good at (your vocation)
  • What you can get paid for (your profession)

There are apparently ten simple rules that we need to follow to help anyone find their own Ikigai:

  1. Stay active and don’t retire
  2. Leave urgency behind and adopt a slower pace of life
  3. Only eat until you are 80 per cent full
  4. Surround yourself with good friends
  5. Get in shape through daily, gentle exercise
  6. Smile and acknowledge people around you
  7. Reconnect with nature
  8. Give thanks to anything that brightens our day and makes us feel alive.
  9. Live in the moment
  10. Follow your ikigai

It’s all very positive, and we think the idea of smiling and acknowledging those around us is simply lovely, the custom of greeting someone you walk past, be they a stranger or friend, seems to have almost vanished. You never know, a simple smile or a quick hello might make someone’s morning a little brighter, after all ‘strangers are just friends you haven’t met yet.’

  1. Còsagach

This one is very similar to Hygge, it is based on an old Scottish, or Gaelic, word for feeling snug, sheltered and warm, so, essentially it is Hygge in a kilt. Còsagach was in fact identified as a top lifestyle trend for 2018.

It suggests the ancient Highland wisdom that, when the weather is bad, which in Scotland it tends to be, indoors is good, as simple as that.

Also, and more importantly, Scotland is known to be one of the best places to get away from it all. It is full of cosy country escapes, unparalleled scenery, wide open spaces and warm, welcoming pubs – Scotland is just perfect for your wellbeing.

So, Còsagach encourages people to create escapes that induce that feeling of warmth and cosiness, and where people can ultimately just relax and unwind.

This Autumn we have launched our New Cinnamon and Chia collection, which is a special winter exclusive.  It’s the perfect collection to Còsagach or Hygge your home. Shop here >> 


NEW Cinnamon and Chai Hand Wash


  1. Friluftsliv

It’s pronounced ‘free-loofts-liv’ – yes, we struggled too.

Slightly different to the others – we always seem to be writing about the importance of getting outside and exploring the great outdoors, and this Nordic lifestyle concept, perfectly reflects what we’ve been saying.

Apparently, the Swedes have a saying ‘there’s no such thing as bad weather, only bad clothes and ‘Friluftsliv’ follows strongly in this stead. It translates as ‘open-air-living’, originally popularised by the famous playwright and poet Henrik Ibsen in the 1850s. ‘Friluftsliv’ is used nowadays to explain anything from a brisk lunchtime walk, to cycling to work, from having a swim in the sea to simply relaxing on a picnic blanket in the afternoon sunshine.

You don’t need to embrace every concept, just remember to appreciate the simple things that bring joy to your life. Instead of complaining about the bad weather this winter, light some candles and get cosy with a cup of tea and that book you’ve been meaning to read for months. Or if you’re feeling more adventurous, enjoy a long walk out doors, explore the world around you.





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