News & Events

SBC back at Pro Beauty 2018


SBC returned to Professional Beauty London 2018, after nearly a decade since their last appearance. SBC were excited and proud to have a stand at the UK’s largest beauty and spa trade show of the year, which took place at ExCeL London over the weekend.

Thousands of salon and spa owners, therapists, nail technicians, make-up artists, students and of course skincare and beauty enthusiasts visited the show at ExCeL London, on  February 25th and 26th, to see the world’s leading beauty brands showcasing their latest launches. The show consisted of over 800 brands and SBC were thrilled to be amongst some of the most prestigious brands in the industry.


SBC’s ingredient led ranges displayed a bright and beautiful array of colour attracting a flock of new customers and intrigued professionals. Old customers recognised us instantly, and didn’t hesitate in coming over to say hello, learn about our new products, and make the most out of our ‘Buy One Get One Free’ offer.

Over the course of the two days the thousands of customers visited the stand which enabled them to smell, apply and play with products we had out. The SBC team advised and shared tips and knowledge about SBC and the wealth of problem solving products we manufacture and supply.

The event was the perfect occasion for SBC to showcase some of our latest launches, such as the Collagen Ultra Rich Cream, Foot Collection and Arnica Body Butter, all of which flew off the shelves. And we sold out of our iconic Collagen Skincare Gel within hours!


SBC’s PR Executive Lianne Robinson enjoyed every moment, “this was the first time I had attended the event, and we had so much fun, we were really busy from start to finish. We were inspired and excited by our customers stories and experiences, as well as meeting new customers and professionals looking to use SBC for their treatments. Myself and the rest of SBC team were thrilled to be part of such a prestigious, exciting event, and we are already looking forward to 2019.”

Lianne was joined by QVC presenters Adele O’Donoghue and Nancy Mason, SBC Professional Educator Lyndsey Flannery, NPD leader Alex Mery, and two of SBC’s marketing gurus, Jane Norman and Bex Selway – what a team!

From the whole SBC team, huge thanks to all our brilliant customers, and welcome to our many new ones. We loved every minute – we have a very exciting year ahead here at SBC, and we can’t wait to share it with you.




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