Also Known as Pro Vitamin B5, Panthenol derives from grains rich in fibre and is a popular ingredient found in both skincare and haircare. Suitable for all skin and hair types, Panthenol helps to soothe irritation and help to keep skin and hair soft smooth and healthy. Due to its ability to attract and retain moisture, Panthenol is used as a humectant and emollient to help improve the look and feel of skin.