Hibiscus is a brightly coloured, ornamental plant, which goes beyond just looking beautiful. It is naturally rich in vitamins and antioxidants. It mirrors the impressive antioxidant content found in bilberry, cranberry and red wine, to help protect skin against ageing environmental aggressors. Hibiscus also contains mucilage, which is a gel-like serum from the stem of the blossom. This works to improve elasticity, firmness, texture and suppleness within the skin and helps skin stay hydrated for longer.